Benetton Shocking Ads

Benetton Group known for its class clothing line brought another shocking and controversial issue. This time: pictures of kissing world leaders. This was the company response to growing gaps and indifferences among world leaders today. The campaign called UNHATE to promotes tolerance.

The photos were digitally manipulated images to look like it was kissing showing most both men in a warmth response. But after seeing the kissing scene between Pope Benedict and an Imam of Al Azhar draws ire of Vatican followers and protested that the advertisement is sending wrongful ‘shock value’.

The Benetton Group removed the kissing scene between a Pope and an Imam.

benetton controversial picture

Credit: Good Morning America/Photo by Fabrica


U.S. President Barack Obama and China’s President Hu Jintao are shown. Benetton Group is known for its controversial ads.

benetton controversial picture

Credit: Good Morning America/Photo by Fabrica


Other world figures include Pope Benedict XVI and Dr. Ahmed al Tayyeb, the grand sheikh of Cairo’s Al Azhar Mosque. This image was pulled from the campaign after a complaint by the Vatican.

benetton controversial picture

Credit: Reuters


A digitally altered advertisement by United Colors of Benetton depicting President Barack Obama kissing Venezuelan President Hugo Chavez is seen in a handout image.

benetton controversial picture

Credit: Good Morning America/Photo by Fabrica


North Korean leader Kim Jong Il and South Korean President Lee Myung Bak.

benetton controversial picture

Credit: Good Morning America/Photo by Fabrica


Palestinian President Mahmoud Abbas and Israeli Prime Minister Benjamin Netanyahu.

benetton controversial picture

Credit: Good Morning America/Photo by Fabrica


German Chancellor Angela Merkel and French President Nicolas Sarkozy.